Through careful objective-setting and media research, we can help determine your likely target audiences and recommend the most appropriate media mix to hit them.

When a plan is approved, we will aggressively negotiate your advertising rates to provide cost-effective media schedules.  We will also assist in successful placement of the ads by reviewing creative specs and ensuring all closing deadlines are met.

A very important service we provide is the ability to track ad schedules as they run to ensure proper execution of the media buy.  This, in addition to our reviews of all monthly media invoices, is a tremendous time saver for clients faced with the prospect of reconciling numerous monthly invoices from various media outlets.

We position our buyers as "information gatekeepers" for our clients and regularly analyze qualitative and quantitative research, readership studies, media kits, and new advertising opportunities to ensure your media plans are delivering real value and reaching  your target audiences.